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Press & writing

Columns, guest articles and features on the football business and sports marketing – and interviews where I'm asked as an expert. Most pieces are in German.

Spread “Der Chief im Ring” in Sports Illustrated Germany

Highlights

“Der Chief im Ring”
Sports Illustrated Germany · Print · 2023

“Der Chief im Ring”

Feature on Patrick Mahomes for the first Chiefs game in Germany, eight pages in the magazine.

“Der Footballdiamant”
FAZ · Book review

“Der Footballdiamant”

Review of the book “Patrick Mahomes”: someone who changed the game – what makes Patrick Mahomes so special.

“The NFL is heading to Germany”
The Athletic / NYT · November 2024

“The NFL is heading to Germany”

Quoted as a German football expert on the NFL's popularity in Germany. Read ↗

All articles

  • W&V
    How Liverpool FC turned the Wirtz transfer into a marketing hit (German)
    Read ↗
  • ESB Marketing Netzwerk
    Relevance over reach: culture marketing in sport (German)
    Read ↗
  • ESB Marketing Netzwerk
    Sports marketing is selling reach, while brands need moments (German)
    Read ↗
  • WELT · Business · 2022
    “The football game that changes everything” – as an expert on the economic impact of the first NFL game in Germany, featuring Tom Brady
    Read ↗
  • NFL Munich Game · 2022
    “Mr All-In”: Sebastian Vollmer on his time with Tom Brady, plus a portrait of running back Leonard Fournette. Two articles in the official programme for the first NFL game in Germany
    Print
  • Sports Illustrated Germany · Column
    RTL goes NFL: the real story behind the surprising TV deal (German)
    Read ↗
  • Sports Illustrated Germany · Column
    The world's best quarterback: one thing matters more to Patrick Mahomes than money (German)
    Read ↗
  • Sports Illustrated Germany · Column
    From a wheelchair diagnosis to the NFL: the remarkable story of Justyn Ross (German)
    Read ↗
  • Sports Illustrated Germany · Column
    A billion-dollar win: how Commanders owner Dan Snyder got rich despite his missteps (German)
    Read ↗
  • Sports Illustrated Germany
    All columns by Daniel Jensen
    Read ↗
  • Pforzheimer Zeitung · Interview · 2023
    “Mahomes will probably be named MVP” – interview on the Super Bowl between the Chiefs and the Eagles and the rise of football in Germany
    Read ↗
  • Hamburger Morgenpost · 2022
    “Mahomes is changing football” – interview with the author about the quarterback's story
    Print

TV

  • TV
    NFL Sideline · RTL / NITRO · 2024/25Twice a guest as Chiefs expert on the football magazine on NITRO.
  • TV
    FOX4 News Kansas City · 2023Live as the German Chiefs expert on “KC Endzone” for the Chiefs' first game in Germany.

Looking for a guest article? I write about sports marketing, storytelling and brand positioning – for trade media, company blogs and newsletters. info@danieljensen.de

More from me

Sports marketingBrand storytelling and sponsorship activation for brands in sport.NFL & ChiefsBook, podcast, TV and projects around the NFL and the Chiefs.SpeakerModeration, keynotes and panels on storytelling in sport.BookThe biography of the Chiefs quarterback, Edel Sports 2023.PodcastsMy own shows and guest appearances, audio and video.ProjectsEight highlight cases from more than 20 years.
Contact

Let's talk

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info@danieljensen.de