Chiefs expert on RTL
Twice a guest on the football magazine NFL Sideline on NITRO as host of Das Kingdom – once in a duel with 49ers podcaster Lars Riedenklau ahead of Chiefs vs 49ers, once with the hosts in the studio.
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NFL and Chiefs expert
I tell the NFL's stories for a German audience: as author of the Patrick Mahomes biography, on the Chiefs podcast Das Kingdom, with Footballerei and as an expert on TV.
A side quest that grew up
- 10,000copies sold of the Mahomes biography
- 2,500+listeners for Das Kingdom
- 300+schools in the NFL FLAG school programme
- 250+guests at the book reading in Frankfurt
American football has been part of my life for many years, and the Kansas City Chiefs are my team. The passion has become a second pillar: in 2023 Edel Sports published my book “Patrick Mahomes – Die unglaubliche Geschichte des NFL-Superstars”, written with Alex von Kuczkowski. Close to 10,000 copies have sold, and it has since been translated into Hungarian.
With Das Kingdom I host Germany's most successful NFL team podcast. With Footballerei, part of Hirsch auf Löwe since 2025, we create fantasy football, true crime and live formats – from the Super Bowl in New Orleans to the stage outside the Uber Arena in Berlin.
The NFL is a professional focus too: at SPORTFIVE I built the NFL FLAG school programme and supported the Chiefs' marketing in Germany; at Hirsch auf Löwe I work for DKB as the NFL's main sponsor in Germany and for the Pittsburgh Steelers.
On TV
Live on US television
For the Chiefs' first game in Germany, FOX4's “KC Endzone” brought in a German expert: live from Frankfurt on the excitement of German fans and the players' impressions from practice.
250+ fans at the book reading
One day before the Chiefs' first game in Germany: an NFL talk on the book with Fabian Nießl and Marius Wimmler at Hugendubel on Steinweg, in front of more than 250 guests.
NFL projects
From a school programme to the Super Bowl: projects around the NFL, the Chiefs and Footballerei.
View case →2023Patrick Mahomes
The incredible story of the NFL superstar. A detailed German-language biography of the Chiefs quarterback, with innovative QR codes for a deep dive into digital content.
- My role
- Co-author
- Result
- Nearly 10,000 copies sold, a Hungarian translation and a revised edition in 2025.
since 2023Das Kingdom
Germany's most successful NFL team podcast, with over 2,500 listeners.
- My role
- Founder & co-host
- Result
- Up to 3,000 listeners per episode – the biggest NFL team podcast in Germany.
View case →2019–2024NFL FLAG school program
Concept and roll-out of the school program, with more than 300 participating schools and trips to the USA.
- My role
- Concept, team set-up and delivery
- Result
- Sustainable growth of flag football in German schools.
View case →2025–2026Traumerfüller
DKB makes football dreams come true: people who have carried the sport in Germany for decades are surprised with tickets to the NFL game in Berlin — and even to Super Bowl LX in the San Francisco Bay Area.
- My role
- Concept & supervision
- Result
- Positioning DKB as the “enabler” in football.
2022–2024Chiefs in Germany
Developed the sponsorship product and served as expert in the negotiations with Burger King and Mars Petcare. Presented with the Chiefs at SPOBIS.
- My role
- Concept & sales support
- Result
- The Chiefs as the best-marketed NFL team in Germany.
2023Chiefs weekend in Frankfurt
Book reading at Hugendubel with over 250 guests and a Chiefs party at Motif Central before the game.
- My role
- Author & host
- Result
- More than 250 listeners at the reading and nearly 500 party guests.
2025 & 2026To Kansas City
Two trips to Arrowhead Stadium, each with 20 to 25 Chiefs fans.
- My role
- Idea, concept & tour guide
- Result
- More than 25 participants in year two, with further interest in a playoff trip in January 2027.
2023Der Chief im Ring
The cover story on Patrick Mahomes for the first Chiefs game in Germany: eight pages in the football section of Sports Illustrated, from his childhood in Texas through the comparison with Tom Brady to the road to Frankfurt.
- My role
- Author
- Result
- Cover feature in the football section, including a nod to the Mahomes biography.
2023–2024Atlanta Falcons
Market entry strategy and content activation for the Atlanta Falcons in Germany, including the first Falcons fan party in Frankfurt.
- My role
- Strategy & concept
- Result
- Activated German Falcons fans as ambassadors for the German market.
2025–2026Equip
“Play for free”: equipment boxes with footballs and flags at public sports grounds, borrowable via app. An activation of DKB's NFL partnership.
- My role
- Idea & initial concept
- Result
- Equip stations set up in several German cities.
2026DKB at OMR
The GOAT in Hamburg: as the NFL's main sponsor, DKB brought flag football to OMR Festival 2026 to match Tom Brady, with an interactive booth and a flag combine open to all. Anyone who mastered the challenge got their own GOAT card and a shot at tickets for the NFL Munich Game.
- My role
- Idea & concept
- Result
- Big crowds at the booth and strong visibility through creators.
2025Steelers × BVB
Flag camps outside Signal Iduna Park, watch parties and a Steelers pub in Berlin.
- My role
- Concept & supervision
- Result
- Sold-out watch parties and strong fan interest.
2025Super Bowl LIX
Footballerei on the ground at Super Bowl 2025 in New Orleans.
- My role
- Coverage & content
- Result
- Over 5 million contacts in one week with content from New Orleans.
November 2025Stage outside the Uber Arena
Three days of stage programming at the Tailgate Weekend around the NFL game in Berlin, with live interviews featuring Sebastian Vollmer, Markus Kuhn, Lothar Matthäus and many more.
- My role
- Programming & hosting
- Result
- Reached more than 25,000 people over three days.
2024Panthers Fest München
For the Carolina Panthers' NFL game in Munich, Footballerei took its Panthers podcast to the stage of Panthers Fest on Wittelsbacherplatz.
- My role
- Live show with the Panthers podcast
- Result
- Visibility for the Panthers podcast within the community.
on TV since 2026Hall of Crime
True crime stories from the NFL. Since 2026 also on Talk-Now and Joyn on smart TV.
- My role
- Idea, concept & host
- Result
- The first German true crime podcast in the NFL world, extended as a video podcast for Joyn and Talk-Now.
2022–2024Locker Room
Germany's biggest fantasy football podcast by reach.
- My role
- Idea, concept & host
- Result
- Germany's biggest fantasy football podcast.
since 2023Icing the Kicker
Concept and production of the football preview podcast as a collaboration between Footballerei and kicker, including a trailer shot on ice and social content for kicker's channels.
- My role
- Concept & partnership
- Result
- An NFL podcast successfully established and running for 3 years.
2018NFL influencer program
The NFL's influencer program: at the London game with creators like Johannes Strate and Chris Rodriguez of Revolverheld, including sideline interviews.
- My role
- Concept & on-site delivery
- Result
- Delivery of the NFL MVP Club with familiar faces like Johannes Strate and Chris Rodriguez.
Articles & interviews on the NFL
- WELT · Business · 2022“The football game that changes everything” – as an expert on the economic impact of the first NFL game in Germany, featuring Tom BradyRead ↗
- NFL Munich Game · 2022“Mr All-In”: Sebastian Vollmer on his time with Tom Brady, plus a portrait of running back Leonard Fournette. Two articles in the official programme for the first NFL game in GermanyPrint
- Sports Illustrated Germany · ColumnRTL goes NFL: the real story behind the surprising TV deal (German)Read ↗
- Sports Illustrated Germany · ColumnThe world's best quarterback: one thing matters more to Patrick Mahomes than money (German)Read ↗
- Sports Illustrated Germany · ColumnFrom a wheelchair diagnosis to the NFL: the remarkable story of Justyn Ross (German)Read ↗
- Sports Illustrated Germany · ColumnA billion-dollar win: how Commanders owner Dan Snyder got rich despite his missteps (German)Read ↗
- Sports Illustrated GermanyAll columns by Daniel JensenRead ↗
- Pforzheimer Zeitung · Interview · 2023“Mahomes will probably be named MVP” – interview on the Super Bowl between the Chiefs and the Eagles and the rise of football in GermanyRead ↗
- Hamburger Morgenpost · 2022“Mahomes is changing football” – interview with the author about the quarterback's storyPrint
FAQ
Who wrote the German book about Patrick Mahomes?
“Patrick Mahomes – Die unglaubliche Geschichte des NFL-Superstars” was written by Daniel Jensen and Alex von Kuczkowski. It was published by Edel Sports in 2023, has 304 pages and close to 10,000 copies sold.
What is Das Kingdom?
Das Kingdom is a German-language podcast about the Kansas City Chiefs with Daniel Jensen, Lara Riemann, Ninia LaGrande and Kolja. It is considered Germany's most successful NFL team podcast and airs on Monday evenings during the season.
What is Footballerei?
Footballerei is a German-language football media platform with podcasts such as Locker Room and Hall of Crime, live formats and a fan shop. It has been part of Hirsch auf Löwe since 2025.
Can I book Daniel Jensen as an NFL expert?
Yes – for TV, podcasts, interviews, readings and stage formats about the NFL and the Chiefs. He has appeared or been quoted as an expert on RTL/NITRO, FOX4 News Kansas City, in WELT and in The Athletic.
More from me
Sports marketingBrand storytelling and sponsorship activation for brands in sport.SpeakerModeration, keynotes and panels on storytelling in sport.BookThe biography of the Chiefs quarterback, Edel Sports 2023.PodcastsMy own shows and guest appearances, audio and video.PressColumns, features, interviews and TV appearances.ProjectsEight highlight cases from more than 20 years.
Contact
Let's talk
For projects, panels, podcasts, guest articles or partnerships. Tell me what it's about.
info@danieljensen.de