Traumerfüller

DKB makes football dreams come true: people who have carried the sport in Germany for decades are surprised with tickets to the NFL game in Berlin — and even to Super Bowl LX in the San Francisco Bay Area.

Result

Positioning DKB as the “enabler” in football.

What we did

Surprise visits to long-time football fans and volunteers
NFL Berlin tickets handed over on an oversized DKB card
Highlight: two winners experience Super Bowl LX, extended with meet & greets and content
Emotional content pieces for DKB’s NFL partnership

Client & partners: DKB × NFL
Period: 2025–2026
Career stage: Hirsch auf Löwe
My role: Concept & supervision
Together with: HaL team and DKB

Images

More highlight projects

View case →2026

Hirsch auf Löwe · Kellogg's · Krunchtime

Women's Basketball World Cup

Kellogg's at the 2026 Women's Basketball World Cup in Berlin: Krunchtime in the arena, on the video board and courtside.

My role: Strategy, client consulting and on-site delivery
Result: Visibility across the whole tournament – and more relevance for women's basketball in Germany.

View case →2016–2018

FAKTOR 3 · NIVEA

NIVEA in Germany

Built and led content production for nivea.de, Instagram, Pinterest, YouTube and the print magazine “NIVEA für mich”.

My role: Team lead, concept and supervision
Result: Instagram from 10k to more than 250k followers, plus significantly more SEO traffic on nivea.de.

View case →2023

Das Kingdom · The book

Patrick Mahomes

The incredible story of the NFL superstar. A detailed German-language biography of the Chiefs quarterback, with innovative QR codes for a deep dive into digital content.

My role: Co-author
Result: Nearly 10,000 copies sold, a Hungarian translation and a revised edition in 2025.

All projects →

Contact

Let's talk

For projects, panels, podcasts, guest articles or partnerships. Tell me what it's about.

info@danieljensen.de