DMEXCO
Panel on the future of sports marketing on the NXTGEN Club Stage.
- Home
- Speaker
Talking storytelling, emotion and sport
I love moderating on stage, giving talks on storytelling in sport and debating on panels – ideally together with clients, because the best cases are told together.
Formats
Stage
Moderation
Conferences, fan events and live shows: from trade conferences to the Tailgate Weekend outside the Uber Arena with three days of stage programme.
Impulse
Talk & keynote
Talks on storytelling, relevance and fan culture, with cases from more than 20 years and numbers from practice.
Discussion
Panel
Debates on sports marketing, sponsorship, creators and personal branding, including at DMEXCO, SPOBIS and Spielmacher Conference.
Guest
Podcast & TV
Guest on podcasts about the sports business and content, and NFL expert on TV for RTL/NITRO and FOX4 News Kansas City.
Topics
Relevance over reach
Why brands in sport win with relevance rather than bought reach.
Storytelling in sport
How sponsorship rights become stories fans retell.
Athletes as brands
How athletes become more marketable and brands find the right ambassadors.
The NFL in Germany
How the NFL is winning over Germany and what brands can learn from it.
Personal branding on LinkedIn
From a 2024 LinkedIn Top Voice Sport: becoming visible with a point of view and stories.
Recently on stage
Athleten Deutschland
Relevance over reach: how athletes become more marketable. Athletes Summit 2026.
Markenfestival
Storytelling and community, together with Nicole Trembacz of Kellogg's.
Spielmacher Conference
“From Invisible to Influential: Building Your Personal Brand on LinkedIn”.
All appearances
Panels, talks, TV and guest podcasts since 2019.
- 2026DMEXCOPanel on the future of sports marketing, NXTGEN Club Stage, ColognePanel
- 2026Athleten DeutschlandKeynote “Relevance over reach: how athletes become more marketable”, Athletes SummitKeynote
- 2026Nie im LebenPodcast guestPodcast
- 2025sporting HamburgTalk on storytelling at the city sports magazine's network meet-upTalk
- 2025Fancommerce ForumPanel on the DFB × Rock am Ring collab with Marc Seemann, Armand Farsi and Florian Ibberer, Volksparkstadion HamburgPanel
- 2025MarkenfestivalTalk on storytelling and community, together with Nicole Trembacz of Kellogg'sTalk
- 2025XperionTalk together with Nicole Trembacz of Kellogg'sTalk
- 2024/25NFL SidelineTwice a guest as Chiefs expert on RTL's football magazine on NITROTV
- 2024Panthers Fest MünchenStage show with Footballerei's Panthers podcast at the NFL game in Munich, WittelsbacherplatzStage
- 2024Spielmacher ConferencePanel “From Invisible to Influential: Building Your Personal Brand on LinkedIn”Panel
- 2023Hugendubel FrankfurtReading and NFL talk on the book “Patrick Mahomes” with Fabian Nießl and Marius Wimmler, in front of more than 250 guestsReading
- 2023FOX4 News Kansas CityLive as the German Chiefs expert on “KC Endzone” ahead of Chiefs vs Dolphins in FrankfurtTV · USA
- 2023SPOBIS Podcast“Storytelling sells! Do sports organisations need a creative director?” On sport, gaming and urban culture as levers to reach young audiences. Listen ↗Podcast
- 2021Digitales UnternehmertumEpisode #356 “Content marketing in the sports business”: why sports marketers invest in their own content alongside sponsorship, with Thomas Ottersbach Listen ↗Podcast
- 2021equalate Podcast“I was overwhelmed at first”: a deep dive on leadership and dual leadership as Head of Content Studios at SPORTFIVE, with Johanna Mühlbeyer Listen ↗Podcast
- 2021Heiße LuftEpisode #22 “Audio”: the future of audio content and podcasts in Germany, strategies for brands and monetisation, with Niklas Breuch and Stephanie Verch Listen ↗Podcast
- 2020K16 Stories“Phoenix from the ashes”: how athletes and clubs reach their fans despite Covid and how brands turn fans into customers, with Oktay Tannert-Yaldiz Listen ↗Podcast
- 2020gamescom congressPanel “Computer Games in Brand Communication” using KitKat as the example, held digitally during the pandemic Programme ↗Panel
- 2019SPOBISTalk: the potential of fan data for communicationTalk
FAQ
What topics does Daniel Jensen speak about?
Storytelling in sport, sports sponsorship and fan culture, relevance over reach, athletes as brands, the NFL in Germany and personal branding on LinkedIn.
Where has Daniel Jensen spoken?
Among others at DMEXCO, SPOBIS, Markenfestival, the Athletes Summit of Athleten Deutschland, Fancommerce Forum, Spielmacher Conference and gamescom congress.
Does Daniel Jensen moderate events?
Yes. He moderates conferences, fan events and live shows – for example three days of stage programme at the Tailgate Weekend for the NFL game in Berlin, with guests including Sebastian Vollmer, Markus Kuhn and Lothar Matthäus.
How can I book Daniel Jensen?
Email info@danieljensen.de with the occasion, date, location and format.
More from me
Sports marketingBrand storytelling and sponsorship activation for brands in sport.NFL & ChiefsBook, podcast, TV and projects around the NFL and the Chiefs.BookThe biography of the Chiefs quarterback, Edel Sports 2023.PodcastsMy own shows and guest appearances, audio and video.PressColumns, features, interviews and TV appearances.ProjectsEight highlight cases from more than 20 years.
Contact
Let's talk
For projects, panels, podcasts, guest articles or partnerships. Tell me what it's about.
info@danieljensen.de