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My highlight projects
Eight projects I'm especially proud of. None of them were a solo effort: behind every one are the teams, clients and partners I got to work with.
View case →2026Women's Basketball World Cup
Kellogg's at the 2026 Women's Basketball World Cup in Berlin: Krunchtime in the arena, on the video board and courtside.
- My role
- Strategy, client consulting and on-site delivery
- Result
- Visibility across the whole tournament – and more relevance for women's basketball in Germany.
View case →2025–2026Traumerfüller
DKB makes football dreams come true: people who have carried the sport in Germany for decades are surprised with tickets to the NFL game in Berlin — and even to Super Bowl LX in the San Francisco Bay Area.
- My role
- Concept & supervision
- Result
- Positioning DKB as the “enabler” in football.
View case →2016–2018NIVEA in Germany
Built and led content production for nivea.de, Instagram, Pinterest, YouTube and the print magazine “NIVEA für mich”.
- My role
- Team lead, concept and supervision
- Result
- Instagram from 10k to more than 250k followers, plus significantly more SEO traffic on nivea.de.
View case →2023Patrick Mahomes
The incredible story of the NFL superstar. A detailed German-language biography of the Chiefs quarterback, with innovative QR codes for a deep dive into digital content.
- My role
- Co-author
- Result
- Nearly 10,000 copies sold, a Hungarian translation and a revised edition in 2025.
View case →2019–2024NFL FLAG school program
Concept and roll-out of the school program, with more than 300 participating schools and trips to the USA.
- My role
- Concept, team set-up and delivery
- Result
- Sustainable growth of flag football in German schools.
View case →2024Gender Care Gap
During the warm-up, the DFB women made the gender care gap visible: 4 hours 16 minutes of unpaid care work for women versus 2 hours 57 for men, right there on the shirt.
- My role
- Strategy & creative
- Result
- 45% of people interested in women's football noticed the activation, 33% of all football fans.
View case →2019–2020Mobile Gaming Festival
“This is our World”: the first congstar Mobile Gaming Festival on July 13 and 14, 2019 at Millerntor-Stadion, developed during the pandemic into the streaming format “Stream ’n’ Play” with FC St. Pauli and Rocket Beans TV.
- My role
- Communications concept & delivery
- Result
- Connecting the congstar sponsorship with mobile gaming and visibility in the relevant gaming audience.
View case →2025–2026Sound of Dreams campaign
A Champions League campaign for Bayer 04 built like festival communications: every home game became a concert, with its own band posters, tour pass, record covers and merchandise.
- My role
- Idea & concept
- Result
- Campaign continued in 2026, strong fan interest and strong merch sales.
All projects by career stage
55 projects from readmore.de to Hirsch auf Löwe. Details on every project are on the homepage.
Hirsch auf Löwe 11
- 2026Women's Basketball World CupKellogg's · Krunchtime – Strategy, client consulting and on-site deliveryBasketball
- 2026NBA Game BerlinKellogg's · Krunchtime – Strategy, client consulting and executionBasketball
- since 2023KrunchtimeKellogg's – Idea & conceptPlatform
- 2025–2026TraumerfüllerDKB × NFL – Concept & supervisionFootball
- 2025–2026EquipDKB × NFL – Idea & initial conceptFootball
- 2026DKB at OMRDKB × NFL – Idea & conceptEvent
- 2026Fanatics × Apple MusicFanatics – Creator research & executionBasketball
- 2024DFB × Rock am RingFanatics · Spreadshirt · Rock am Ring – Connecting the partnersMerchandise
- 2025–2026Sound of Dreams campaignBayer 04 Leverkusen – Idea & conceptSoccer
- 2025Steelers × BVBSteelers – Concept & supervisionFootball
- 2026ista-Borussia-Parkista × Borussia Mönchengladbach – Strategy, client consulting and executionNaming Right
Footballerei 12
- 2024–2025Footballerei ShowStudio at Xperion Hamburg – Host & conceptStudio
- on TV since 2026Hall of CrimeTrue crime – Idea, concept & hostPodcast
- 2026Fantasy Guide 2026Footballerei × bwin – Concept & editorialProduct
- 2026American Pizza LeagueIn-house brand – Idea & brand developmentProduct
- 2023–2024Gameday recipesHellmann's – Concept & client consultingPartnership
- November 2025Stage outside the Uber ArenaNFL Berlin · Uber Platz – Programming & hostingLive
- 2024Panthers Fest MünchenNFL Munich Game · Wittelsbacherplatz – Live show with the Panthers podcastLive
- 2025American Football MadnessSTARCAR – Concept & on-site deliveryPartnership
- 2025Super Bowl LIXNew Orleans – Coverage & contentLive
- 2022–2024Locker RoomFantasy Football – Idea, concept & hostPodcast
- since 2023Icing the KickerFootballerei × kicker – Concept & partnershipPodcast
- 2020Footballerei ShowStudio at Volkspark – Host & expertShow
Das Kingdom 5
- 2023Patrick MahomesThe book – Co-authorBook
- since 2023Das KingdomChiefs podcast – Founder & co-hostPodcast
- 2023Der Chief im RingSports Illustrated · Feature – AuthorWriting
- 2025 & 2026To Kansas CityDERTOUR SPORTS – Idea, concept & tour guideFan travel
- 2023Chiefs weekend in FrankfurtReading & party – Author & hostEvents
SPORTFIVE 12
- 2019–2024NFL FLAG school programNFL – Concept, team set-up and deliveryFootball
- 2022–2024Chiefs in GermanyKansas City Chiefs – Concept & sales supportMarketing
- 2023–2024Atlanta FalconsGerman market entry – Strategy & conceptFootball
- 2024Gender Care GapVorwerk × DFB Women – Strategy & creativeTaking a stand
- 2021Maler gegen MüllerCaparol × Thomas Müller – Concept & supervisionAthlete
- 2023Escalators closedViva con Agua – Idea & conceptTaking a stand
- 2018–2020@blackyellowBorussia Dortmund – Strategy & conceptStrategy
- 2019–2020Mobile Gaming Festivalcongstar × FC St. Pauli – Communications concept & deliveryGaming
- 2020AOK × DHBAOK · German handball national team – Project lead, client counsel & conceptHandball
- 2022Challenge with Timo BollARAG × SK Gaming – Concept & on-site deliveryeSports
- 2021Hyundai BayonHyundai · European launch campaign – Concept, client counsel & distributionCampaign
- 2018NFL influencer programNFL London Game – Concept & on-site deliveryFootball
FAKTOR 3 6
- 2014Sochi 2014Samsung – Project lead, client counsel & conceptOlympics
- 2016–2018NIVEA in GermanyNIVEA – Team lead, concept and supervisionContent
- 2014–2016FIFA launchEA SPORTS – Concept, press outreach & event deliveryPR
- 2014Urban Future AwardAudi – Story development, media outreach and event executionPR
- 2016FarbenfreundeAlpina – Pitch idea & conceptContent
- 2017–2018Senseo SocialJacobs Douwe Egberts – Project lead, client counsel & conceptSocial
eGames Media 5
- 2012–2013FIFA Interactive World CupFIFA · EA SPORTS – Project lead, client counsel & concepteSports
- 2010–2013SPORT1GAMESSPORT1 – Concept & editorialTV
- 2011–2013kicker eSportskicker – Concept & build-upMedia
- 2012–2013DMAX GamesDMAX – Concept & build-upMarketing
- 2010–2013Plantronics GamingPlantronics – Concept & on-site deliverygamescom
Early years 4
- 2004–2009readmore.deEditor-in-Chief – Editor-in-ChiefeSports
- 2011FIFA launch at the MillerntorEA SPORTS · FIFA 12 Launch – Took part as a journalistGaming
- 2006–2007eGamesBauer Verlag – Editorial contributorPrint
- 2008–2010Computer BILD SpieleWalkthrough editor – Walkthrough editorVideo
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info@danieljensen.de