Gender Care Gap

During the warm-up, the DFB women made the gender care gap visible: 4 hours 16 minutes of unpaid care work for women versus 2 hours 57 for men, right there on the shirt.

Result

45% of people interested in women's football noticed the activation, 33% of all football fans.

What we did

Warm-up shirts with the gender care gap as a graphic
In action at the DFB women's international in spring 2024

Client & partners: Vorwerk × DFB Women
Period: 2024
Career stage: SPORTFIVE
My role: Strategy & creative
Together with: Vorwerk, the DFB and the national team players

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Contact

Let's talk

For projects, panels, podcasts, guest articles or partnerships. Tell me what it's about.

info@danieljensen.de